Socialmediaworx

There are lots of tough questions companies must confront in dealing with a consumer who's more engaged, more informed and more concerned with social issues than ever before. Among those questions: What does the company stand for? What does it believe? How does it make its products and treat its employees? Is it being straight with us in its ads? All of these ...

Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months.Old Spice has just started delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Yep, if you ...

Don't separate interactive "The best way to make un-ambitious work is to set up a separate group called 'interactive,'" said Matt Howell, chief interactive officer, Modernista. But bringing interactive into the fold goes somewhat against established agency culture. "Collaboration and sharing are not core competencies at agencies," said Ivan Askwith, director of strategy, Big Spaceship. "Our focus should not be on emerging tech, but emerging cultural ...

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Late last year, German auto maker Volkswagen chose to launch its new 2010 Golf GTI Mark VI model in the U.S. exclusively via an iPhone application, and found great success in doing so, according the brand's agency, AKQA Mobile. Speaking at an industry even in New York earlier this week, AKQA's head of mobile Dan Rosen said the strategy resulted in a 97 ...

"Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident Brand should be." --Stefan Olander, Vice President of Digital Sport at Nike via ytbizblog.blogspot.com Posted via web from Ryan Moede SHARETHIS.addEntry({ title: "Brand Flattery", url: "http://www.socialmediaworx.com/2010/brand-flattery/" });

Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious. via vimeo.com Posted via web from Ryan Moede SHARETHIS.addEntry({ title: "KAPITAAL", ...

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond. Here are seven social strategies that are turning yesterday's zombieconomy upside down. They're what I look for ...

These two strategies may look completely different, but they have one crucial thing in common: they don’t target the amorphous blob of consumers who make up the middle of the market. Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers, because, in many businesses, high- and low-end producers are taking more and more of the market. In fashion, both ...