Socialmediaworx

There's been a lot of debate in recent weeks about whether marketers should be focusing on campaigns or platforms online. If I had to pick, I'd pick platforms. However, the good news is it's not a zero sum scenario. The benefits of platforms' scalable growth vs one-off activity, basis for long-term relationships, and depth of interaction and connection with the brand to name ...

A look at how Ford, Kodak and Best Buy run their programs: CENTRALIZED The social-media department functions at a senior level, reporting to the CMO or CEO, and is responsible for all social-media activation for the brand. "We work with a lot of clients that have appointed one person," said Ketchum's Jonathan Bellinger, VP-social media strategy. "It's nice to have a ...

Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run by ceasing to refer to %u201Cviral%u201D as merely a campaign objective %u2013 but rather as a deliberate choice to share quality content that a consumer will be motivated to share with others. According to Askwith, It%u2019s time to accept a ...

The golden age of the Web is coming to an end. Prepare for the Splinternet.As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. The whole framework of the Web (and Web marketing) is based around the idea that everything is in a compatible format. Any browser, any computer, any connection, ...

via psfk.com Thanks to @elan_miller for letting me include my two cents. Posted via web from Ryan Moede SHARETHIS.addEntry({ title: "Redscout Presents Spur: Viewers Respond", url: "http://www.socialmediaworx.com/2010/redscout-presents-spur-viewers-respond/" });

Today we are in the third age, the experience age. The environment is one of unprecedented choice and transparency and the defining factor is a fickle Gen Y audience who demand more from less. In this age brands must be built around their Experiential Selling Proposition (XSP). Unlike the simplicity of USP’s and ESP’s, the transparency of the third age demands that brands manage ...

We know how you love Apple's "Get a Mac" ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second extended version of 2008's musical ad "Sad Song") that have aired since the campaign, created by TBWA Media Arts Lab, launched on May 2, 2006.   The success of Microsoft's Windows 7 raises questions about the viability of "Get a Mac" ...

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in ...

Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...

The job of an industrial designer is to consider the end-user's experience. Once upon a time that was as basic as making a chair supportive in the right places, making a handle chunky enough to grab or asking the graphics guys to make the numbers bigger for legibility. Nowadays it's getting more complicated. A modern product like an iPhone works (or doesn't work--read: AT&T) ...