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Companies need to start thinking about the holistic experience between their brands, products, and services. Crafting an experience requires design that considers these three elements of brand, product, and service in order to generate successful results. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers.</p> The iPhone is a product that delivers services and fulfills the ...

Nike is becoming a company that isn't just focused on products, but is focused on products and services," he said. "It used to be that when you bought a product, that was the end of the relationship. It's classic marketing. 'Great, you bought the product. See you in a year, when the next campaign comes along.' That thinking has flipped on its head. Now, the purchase of ...

It took a few days to adjust to the quiet of Woodstock. Dylan was suddenly alone with nothing but an empty notebook. And there was no need to fill this notebook – Dylan had been relieved of his creative burden. But then, just when Dylan was most determined to stop creating music, he was overcome with a strange feeling. "It's a hard thing to describe," Dylan would ...

A little-known American charity dedicated to helping victims of African conflict has scored a public relations coup. Invisible Children's new 30-minute Kony 2012 video, directed by Jason Russell, has been viewed over 440,000 times since being placed on YouTube on March 5. The film is intended to raise public awareness of the devastating Lord's Resistance Army (LRA) conflict in Uganda; Fast Company has written previously about the ...

via blog.ted.com "People don't buy what you do, they buy why you do it." Posted via email from Ryan Moede

There's a widely held trope in the tech community -- strong even among Mr. Jobs' disciples -- that the product is the marketing. Or as venture capitalist Fred Wilson once wrote, "marketing is what you do when your product or service sucks." But Mr. Jobs didn't see it that way. While Apple's seductive products and luminous storefronts ...

via youtube.com Posted via email from Ryan Moede

via youtube.com Heineken continues to roll out some of my favorite TV spots - nicely done. Posted via email from Ryan Moede

I'm still thinking through what I think about the role of the "creative technologist," but regardless, I like how McKinney describes the CT position. Here's the full presentation.  Posted via email from Ryan Moede

I love this observation about taste and creative work from Ira Glass: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it's just not that good. It's ...