Socialmediaworx

Further thoughts on designing micro interactions: Building a brand in our intertwined world can be a difficult feat. However, just throwing some social interactions on your web site is not enough. You have to think about how the interactions will resonate within your company. More than ever, companies need evangelists. These people are the ones that give your brand that sparkling personality. The face and personality of the brand ...

Brandon Berger at MDC Partners has a great article in AdWeek about how to lead with digital: When you lead with digital, "How will the consumer interact with my brand?" is always the first question. The key word there is interact.  The problem comes first, then the audience, then the solution. You don't go into the brief with an expectation of what you want to create; you go into ...

Tara Hunt over at Horsepigcow has a brief but poignant interview up with the founders of Threadless as part of her Whuffie Factor series. Tara defines Whuffie as: the store of social capital that is the currency of the digital world. In short, it's the secret sauce of Web 2.0 companies who have learned to cultivate and work with their communities to create a successful online business. And ...

I've been writing more and more about branded utilities, and it's a marketing strategy our team at Viget Labs continues to embrace. David Armano's latest AdWeek article makes one of the best cases for building a web app as your digital marketing strategy I've read: Well, for starters, unlike my experience on Grainger, many advertisers aren't focused on building the digital applications that people want to use; they're focused ...

I think Twitter is a game-changer for movies. Last night Iron Man opened here in several theaters around DC, and most of the Tweets getting thrown around were by folks eager to head to the theaters or trying to meet up with friends at the advanced screening of the Marvel movie. Within seconds of the movie finishing, the reviews came pouring out - nearly all positive, at least, according to ...

One of the really exciting parts about working at Viget Labs is the opportunity to sit down with creative entrepreneurs who bring their ambitious ideas for launching a new startup company. And while there is no shortage of interesting and useful new apps to be built, the money question inevitably comes up early in the conversation. David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner ...

Loic Le Meur has a great interview posted with the head of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social media to support their customers. And with their latest launch of Nike Soccer, which focuses on delivering a 'bootcamp' training program for soccer players, they are providing another strong tool for facilitating community around the brand. I'll write more ...

David Armano has yet another presentation that is worth sharing here. The slideshow is built on his earlier statement that: “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel ...

Corporate brands are increasingly being shaped by their employees' presence on social networks. Ever Tweet, blog post and photo shared with the world shape more and more of their employer's image and reputation. And as Ed Cotton writes, this is a good thing: If you trust your employees you can let them out of their cages and cubicles and empower them to represent your brand in the real world. They ...

Brand managers rejoice - you now have a tool to track trends in Twitter. Similar to Facebook Lexicon or even Google Trends, Twist is a dead-simple tool for tracking the frequency of keywords in Twitter. Developed by the good people at Flaptor, Twist allows users to see the trend of searched terms over time. Ideally, as conversations continue to leave the blogosphere for other digital outlets, hopefully more services ...