Socialmediaworx

From AdWeek: "R/GA has established itself as a leading digital agency. It has three pieces of work shortlisted at Cannes, including its "Dear Mr. President" campaign for Pepsi. Nick Law, North American chief creative officer for the New York shop, talks here about the blurring of digital and traditional agencies, the importance of agency culture, and what's next for Nike Plus." SHARETHIS.addEntry({ title: "R/GA’s Nick Law Talks About the Future ...

I was reading this article in the New York Times on the train to (of all places, New York) yesterday morning, and I was struck by the winegrower's new focus on getting small. The notorious winemaker Randall Graham of Bonny Doon Vineyard has had a circuitous journey to success, and now, 25 years later, has a new-found focus. Despite turning huge profits on popular, money-making wines, Graham has opted ...

Om Malik highlights 3 big trends that are transforming the web experience. The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. The real-time web, as I have argued in the past, is the next logical step in the Internet’s evolution. The complete disaggregation of the web in parallel with the slow decline of the destination web. More and ...

Amid the transition with getting started at 14Four, I wanted to follow up on two interesting posts recently: The first is a video clip from a few weeks ago at Social Media Week (via Richard Ting) , but has an excellent lineup of speakers including Gary Vaynerchuck, Ian Schafer, Brian Morrissey and moderated by John Adell. Social Media Week NY: 'Making the Brand: Social Media For the Long Haul' from ...

When I got engaged a few months ago, I knew I was in for a wild ride in 2009. And with the wedding just a few months away, little did I know another life-changing decision was around the corner. As fantastic as my time has been this past year at the incomparable Viget Labs, I simply could not refuse the opportunity to take a new position with the Washington-based ...

Marketing guru Seth Godin wants to know if marketing - are marketers - are evil. Well, some of them certainly are: I think it’s evil to persuade kids to start smoking, to cynically manipulate the electoral or political process, to lie to people in ways that cause disastrous side effects. I think it’s evil to sell a patent medicine when an effective one is available. I think it’s evil ...

Umair Haque of Havas Media Labs delivered a fantastic talk at the Daytona Sessions on Constructive Capitalism. An extension of his Smart Growth Manifesto, Constructive Capitalism addresses the next generation of how companies are beginning to address the triple bottom line of people, profits and planet not merely out of altruism, but because it's simply a better business model. It’s a revolution that’s already being ignited by innovators as ...

The NBA and Turner just dished a sweet assist for All-Star fans. (Sorry for the lame basketball pun.) Not only will this weekend's game be streamed online - using additional cameras that won't be aired on TV - but they will balso deliver the stream direct to iPhone users with the NBA All-Star Live app. And taking a play from the Obama inauguration playbook, the NBA.com video feed will ...

Right? Actually, it just may be. The always inspiring Idris Mootee at Idea Couture shares three design principles to creating things that people love: Making great products that people love is pretty simple. It all comes down to three things: A simple user experience, design the product around its socialability of uncovering memories and pleasure of a product... Understand the core feature that a user wants and then relentlessly reduce ...

It's been far too long since I posted here, and I at least wanted to share an entry I wrote last week at Viget Engage marketing blog: Anyone who has spent time in the brand space will have certainly come across Marty Neumeier's The Brand Gap - it's one of the foundational books on how to cultivate a brand, and is a must-read for any brand manager. The central ...