Socialmediaworx

The golden age of the Web is coming to an end. Prepare for the Splinternet.As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. The whole framework of the Web (and Web marketing) is based around the idea that everything is in a compatible format. Any browser, any computer, any connection, ...

via psfk.com Thanks to @elan_miller for letting me include my two cents. Posted via web from Ryan Moede SHARETHIS.addEntry({ title: "Redscout Presents Spur: Viewers Respond", url: "http://www.socialmediaworx.com/2010/redscout-presents-spur-viewers-respond/" });

Today we are in the third age, the experience age. The environment is one of unprecedented choice and transparency and the defining factor is a fickle Gen Y audience who demand more from less. In this age brands must be built around their Experiential Selling Proposition (XSP). Unlike the simplicity of USP’s and ESP’s, the transparency of the third age demands that brands manage ...

We know how you love Apple's "Get a Mac" ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second extended version of 2008's musical ad "Sad Song") that have aired since the campaign, created by TBWA Media Arts Lab, launched on May 2, 2006.   The success of Microsoft's Windows 7 raises questions about the viability of "Get a Mac" ...

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in ...

Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...

The job of an industrial designer is to consider the end-user's experience. Once upon a time that was as basic as making a chair supportive in the right places, making a handle chunky enough to grab or asking the graphics guys to make the numbers bigger for legibility. Nowadays it's getting more complicated. A modern product like an iPhone works (or doesn't work--read: AT&T) ...

Can’t find your Nintendo DS? Try one of the new Adidas sneakers instead. Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality. “The foundation of augmented reality lies in adding a layer to the real world,” says ...

On Monday, The Limited begins selling one of its most popular items someplace new: Facebook streams. People who have signed up to be Facebook “fans” of the women’s apparel retailer will receive a status update in their news feeds offering them a special 30% discount offer on its infinity scarf. Then, if they want, Facebook fans can buy the product right from that feed ...

Video entertainment was “the one that got away” from Apple, but recent moves reveal the company is taking a second stab at the category, and that streaming video will play a major role. The addition of video cameras to Apple’s latest iPhone and iPod Nano were just the first hints of the company’s new personal-media strategy. The company is also building a ...