Socialmediaworx

via blog.ted.com "People don't buy what you do, they buy why you do it." Posted via email from Ryan Moede

There's a widely held trope in the tech community -- strong even among Mr. Jobs' disciples -- that the product is the marketing. Or as venture capitalist Fred Wilson once wrote, "marketing is what you do when your product or service sucks." But Mr. Jobs didn't see it that way. While Apple's seductive products and luminous storefronts ...

via youtube.com Posted via email from Ryan Moede

via youtube.com Heineken continues to roll out some of my favorite TV spots - nicely done. Posted via email from Ryan Moede

I'm still thinking through what I think about the role of the "creative technologist," but regardless, I like how McKinney describes the CT position. Here's the full presentation.  Posted via email from Ryan Moede

I love this observation about taste and creative work from Ira Glass: Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it's just not that good. It's ...

No one wants to go concerts or sports events alone. So its not surprising that when Facebook users see that their friends are going to an event, they’re more likely to go too. What’s more surprising, perhaps, is how much more likely. Facebook said Wednesday that every time a user posted on their news feed that they bought a ticket from TicketMaster, ...

via youtube.com Posted via email from Ryan Moede

For our upcoming PSFK SALON at SXSW this year, we’ve invited Aaron Sedlak to discuss the future of mobile marketing. Aaron is the Creative Director at SarkissianMason. Here are a few questions we asked him in preparation for the event. What is the most interesting challenge that SarkissianMason (SM) is addressing right now? The most interesting challenge we ...

via flytip.com "Product placement means bigger budgets. Bigger budgets means bigger explosions." Awesome. Posted via email from Ryan Moede