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Leveraging social media to make great ideas happen

Social Networks of the World

Where in the world are the social networks? They're right here. SHARETHIS.addEntry({ title: "Social Networks of the World", url: "http://www.socialmediaworx.com/2007/social-networks-of-the-world/" });

Measuring Social Media with Vidmetrix

Unleashing a viral video on the web is a wonderful thing. Except when you're not sure where it's going. Buzz is beautiful, but not if you can't measure it. Enter Vidmetrix. The new service allows users to automatically upload videos to YouTube, MySpace, Metacafe, Google, Yahoo, Revver and Veoh. But the beauty is in the tracking - from your convenient dashboard, you can track the video's views, comments and blog ...

The Professional Facebook

Web Worker Daily has an excellent post about the best ways to incorporate Facebook into your professional life: Think of Facebook as a professional tool, and that’s what it is. It doesn’t matter how millions of high school and college students are using Facebook to get out of doing homework. You can make it into whatever you want, even your own personal media broadcasting channel. " I'm slowly making the ...

Ad-Spending Supports Blog Buzz

As social media continues to grow and word of mouth strategies prove themselves to ever more critical, what is the relationship between traditional ad-buys and social media? The latest report from Nielsen BuzzMetrics and Nielsen's BASES research division suggests that the two go hand-in-hand, and that marketers that "treat traditional advertising and word of mouth management as two separate animals do so in error, since the two are so ...

The Brand Me

In case you hadn't heard already, the hot brand this year is Me. Well, not just Me, but You too. Really, it's the person. The individual. The brand that matters to your customer is their own name - their identity. Yes, you're cultivating a brand for your company. But your brand is built on serving the brand identity of your customer. Thanks Seth. [youtube=http://youtube.com/watch?v=xBIVlM435Zg] SHARETHIS.addEntry({ title: "The Brand Me", url: "http://www.socialmediaworx.com/2007/the-brand-me/" });

Social Media Index

Sixtysecondview is a experimenting with a new way to measure online influence. Tracking the number of links was fine for a time, but that couldn't account for the ideas and influence taking shape through Twitter, Del.icio.us or Digg. Through a score card that measures strength of blog, Facebook ranking, mini-updates like Twitter, LinkedIn ranking, Flickr ranking and Digg score, they've developed a weighted index to analyze who influences the ...

A Whole New Wallflower

"So you walk down the street and suddenly the wall to your left starts sprouting flowers, drawings and other animations. You slow down to watch closely, and the animations slow down, too. That's because you're controlling them. Although you may not realize it immediately, motion sensors and a camera have locked on to you and given you control over the interactive wall." (From TED) This has got to be one ...

Groundswell - Transforming the World through Social Technologies

From Forrester: "Are you doing something special with social technologies? We want to reward you. With this post, we open up the world for nominations for the Groundswell awards -- to be given to the most innovative and effective uses of Groundswell technologies like blogs, wikis, social networks, and communities by organizations. Rules are posted below. Nominations are due by August 1September 1, so gets yours in soon! Winners get ...

What We Leave Behind

We create ideas, messages and meaning. We cultivate conversations, community and relationships. We create beauty and stories and dreams. And in the end, what remains? "The only thing that walks back from the tomb with the mourners and refuses to be buried is the character of a man. What a man is survives him. It can never be buried." + J.R. MillerSHARETHIS.addEntry({ title: "What We Leave Behind", url: "http://www.socialmediaworx.com/2007/what-we-leave-behind/" });

Movie Marketing Magic

Time has a quick story about the latest strategies and ploys the studios and their affable agencies have employed lately to promote this summer's biggest films. To wit: "Marketing a summer movie is a bit like choosing the right outfit for a porn convention: in a crowd of exhibitionists, it takes real creativity to stand out." What movie marketing strategies have been Oscar-worthy this year?SHARETHIS.addEntry({ title: "Movie ...

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