Socialmediaworx

Sure, he didn't break any laws or commit a felony. But when the CEO of a major company spends nearly a decade posting on message boards under a pseudonym (in this case, his wife Deborah's name spelled backward - Rahodeb), John Mackey does little to live up to the transparent goodwill Whole Foods has cultivated. Fortunately for Whole Foods and Mackey, when the news hit the mainstream, and boy ...

The subtitle says it all - 100 voices, 1 conversation. Actually, it's more like 103 voices, but who's counting? From Armano to Verdino, it's collaborative knowledge-sharing at its best. The book is a compilation of wisdom from authors and bloggers operating under a single vision, "collectively we are smarter, savvier and more valuable to readers than we are independently." SHARETHIS.addEntry({ title: "The Age of Conversation", url: "http://www.socialmediaworx.com/2007/the-age-of-conversation/" });

Couple ideas from the utilizing customer reviews session: Let customers right copy for email promos UGC is powerful: email, RSS, SEO / offline: catalogs, in-stores Drive use through advanced analytics SHARETHIS.addEntry({ title: "Customer Reviews", url: "http://www.socialmediaworx.com/2007/customer-reviews/" });