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Leveraging social media to make great ideas happen

Blogging DNA

Greg Verdino has a great post up analyzing the 7 Strands of Blog DNA: I'm still working through what I would add. Your thoughts?SHARETHIS.addEntry({ title: "Blogging DNA", url: "http://www.socialmediaworx.com/2007/blogging-dna/" });

Does Social Media Make You Dumb?

As I settled in at the office to peruse the morning's RSS feeds on my favorite startpage - Netvibes (good debate at Read/Write Web) - one key headline caught my eye from TechCrunch: Does Social Media Make You Dumb? Citing a study conducted by the Project for Excellence comparing the mainstream media's headlines for one week against those of several user-driven news sites: “PEJ took a snapshot of coverage from ...

Viral Classics

How many of these "viral classics" do you recognize?[youtube=http://www.youtube.com/watch?v=2pPCkhYMQgY]SHARETHIS.addEntry({ title: "Viral Classics", url: "http://www.socialmediaworx.com/2007/viral-classics/" });

Drumming Up Some Viral Attention for Cadbury

[youtube=http://youtube.com/watch?v=TnzFRV1LwIo] Because sometimes, you just need a gorilla drumming to Phil Collins. I'm not going to think too hard about it. Just enjoy it for all it's Tuesday morning randomness.  Cadbury doesn't seem to want you to worry too much about it either: Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in ...

Corporate Wikipedia Policy?

So I've been tasked with creating something of a corporate policy regarding engagement with Wikipedia. While the online encyclopedia is not without it's faults, I'm a big believer in the wisdom of the crowds and would rather let my organization's constituents manage our Wikipedia entry. That said, I want to formalize a policy for us to abide by when it comes to monitoring and - heaven forbid - engaging ...

Free Website Donation

As one who comes from a nonprofit background, I'll always have a soft-spot in the heart for anyone who is willing to lend a hand to an organization doing good work. Enter Hotpress Web, a Denver-based web company, who is accepting applications to win a free website along with content entry assistance, email and one year of free hosting. Thanks - you may now return to perusing the web for ...

Social Media Challenge

Fresh off a trip to Italy for several weeks (hence the absence of posts for you faithful few), it's great to be back home and to see the wonderfully creative work from fellow social media geeks around the web. This morning brings us Arun Rajagopal's 10-hour social media challenge. As the title suggests, Arun's taking a full-on blitz of the web to "go on a social media trail on ...

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