Socialmediaworx

Sometimes I get insanely jealous of the marketing kids at Apple.

Help market and sell the iPhone? The thing sells itself. With drop-dead sexy products being cranked out from Cupertino with built-in deific-status, their biggest job is to not get in the way.

And something like this happens.

[youtube=http://www.youtube.com/watch?v=KKQUZPqDZb0]

A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, is being created by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student — an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 — created on his own one day last month….He uploaded his commercial to YouTube, where it received four stars out of a possible five and comments that ranged from “That’s awesome,” followed by 16 exclamation points, to “Makes me want to buy one and hack it.”

They’re fans are creating commercials for them. But kudos to Apple for recognizing this creative effort, and participating with their fans the right way.

Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, based in the Los Angeles neighborhood of Playa del Rey.

“It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”