Sep 11, 2007
Drumming Up Some Viral Attention for Cadbury
Because sometimes, you just need a gorilla drumming to Phil Collins.
I’m not going to think too hard about it. Just enjoy it for all it’s Tuesday morning randomness. Cadbury doesn’t seem to want you to worry too much about it either:
Well it just seemed like the right thing to do. There’s no clever science behind it – it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile. So if a drumming gorilla’s not enough, wait until you see what else we have up our sleeves.
One Comment, Comment or Ping
Qui Diaz
Holy crap. That’s a gorilla! I had no idea gorillas could kick it (to Phil Collins no less). I want that guy’s job.
Sep 11th, 2007
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