Sep 21, 2007
Newspapers Get Widgety
On the heals of last night’s Refresh-DC meetup about widgets, International Herald Tribune posted this article about newspaper’s adoption of delivering content through widgets.
Traditionally, newspapers and other Web sites have first and foremost tried to drive traffic back the main destination so they can sell more advertising, the way a TV network or magazine or newspaper might do.
But as people spend more time within networks of their own creation, such as on MySpace (owned by Rupert Murdoch’s media conglomerate News Corp.), Facebook or personalized Web pages with Yahoo or Google, newspapers are bringing pieces of their content to the users.
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