Socialmediaworx

Sixtysecondview is a experimenting with a new way to measure online influence. Tracking the number of links was fine for a time, but that couldn’t account for the ideas and influence taking shape through Twitter, Del.icio.us or Digg.

Through a score card that measures strength of blog, Facebook ranking, mini-updates like Twitter, LinkedIn ranking, Flickr ranking and Digg score, they’ve developed a weighted index to analyze who influences the web.

“So what does this last list mean? The overwhelming majority of new entrants to this more ‘pure’ Social Media Index are individuals which is probably not surprising given that corporates or even collectives don’t really use Twitter or Facebook . . . people do. Obviously each platform has different primary functions and some are much more personal (Facebook) than others. But bloggers quite openly use Twitter and Facebook and MySpace to market their blog posts and many blogs these days have widgets cross marketing the individual’s Facebook or Twitter profiles. And the personal and the professional was a line blurred for many of us years ago.”

I’ll need more time to review their methodology, but I already raise my morning latte in their general direction for taking a creative step to more comprehensively measure social media influence.