Oct 17, 2007
Traditional Marketing Is Dead
From Movie Marketing Madness:
Those in attendance at the ShowEast movie exhibition trade show heard Fox International co-president Tomas Jegeus say, “Traditional marketing is dead,” reports The Hollywood Reporter.
Jegeus later said spending tens of millions of dollars on mass-market campaigns that reach people who will never, ever be inclined to see the movie in question is a waste of money. Better, he said, to target the online audience through ads on social networks and blogs.
I couldn’t have said it better myself.
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