Socialmediaworx

Yes - well, at least according to Duncan Watts of Yahoo Research in the latest issue of Fast Company. Watts finds fault with Gladwell's claim that a key group of influencers inspire trends, ideas and movements. And you know what, I think he's partly right.  Your audience of influentials is never that clean and neat, and rarely do they exhibit the influence to continually dictate each new trend. But as a ...

Social media is broad, divergent and at times, seemingly impossible to measure. But that doesn't stop great people from trying, and nor should it. Technobabble has posted a great white paper, "Distributed influence: quantifying the impact of social media," which is a must-read if you haven't already. I'm still working through it myself, and will post my thoughts on it later.SHARETHIS.addEntry({ title: "Quantifying the Impact of Social Media", url: "http://www.socialmediaworx.com/2008/quantifying-the-impact-of-social-media/" ...

Yes, this is how things are supposed to be. Enjoy.SHARETHIS.addEntry({ title: "Library of Congress Now on Flickr", url: "http://www.socialmediaworx.com/2008/library-of-congress-now-on-flickr/" });

While not fortunate enough to be among those at the Moscone Center on Tuesday to hear Steve Jobs deliver his keynote speech at Macworld 2008, I did tune in via a number of blogs working overtime to give a play-by-play. And as I watched Jobs give yet another masterful presentation, I was again struck by the sheer number and intensity of Apple fans. Hardly any other companies in the ...

SHARETHIS.addEntry({ title: "Macworld Keynote in 60 Seconds", url: "http://www.socialmediaworx.com/2008/macworld-keynote-in-60-seconds/" });

And there was great rejoicing. We're just a few hours away now....SHARETHIS.addEntry({ title: "There’s Something in the Air", url: "http://www.socialmediaworx.com/2008/theres-something-in-the-air/" });

Can't stop, won't stop! That's certainly how living in the social media era can feel. It's ubiquitous in geography and the clock never stops running. And if you're a company - big or small - it can feel like the world has been unleashed on your idea, product or brand. Sometimes for good, sometimes not so good. Jon Greer at BNet.com wonders if you can put limits on social media: One ...

Video is on the rise: Online traffic to YouTube and other online video sites doubled last year compared with 2006, as almost half of adult online users say they visited such sites, according to a research report released Wednesday. According to a national phone survey done by the Pew Internet & American Life Project, 48% of more than 1,300 Internet users surveyed between October and December 2007 said they visited ...

Sorry for the light blogging this week. I'm at a conference for work with limited opportunities to jump in the conversation with you all. But hey, enjoy a preview of how my morning began.SHARETHIS.addEntry({ title: "Sunrise", url: "http://www.socialmediaworx.com/2008/sunrise/" });

Nicely done.SHARETHIS.addEntry({ title: "“Tide”", url: "http://www.socialmediaworx.com/2008/%e2%80%9ctide/" });