Socialmediaworx

Cross-posted on Viget Engage: Banner advertising has long been the bane of web surfers around the world. Garrish, annoying and ineffective, it's rare that a campaign actually expresses any level of creativity or effectiveness. As social networks entered the scene - ripe with rich, detailed demographic data about each and every user - advertisers simply couldn't resist. But, an odd thing happened on the way to targeting users in ...

Digital synergy (sorry) across advertising, marketing and pr continues to make headlines, this time at Cannes. Money quotes from AdWeek's wrap-up: The push and pull between traditional creativity -- centered on the big idea and storytelling -- and the disruption caused by digital technology has only just begun to play out in advertising. "Your Internet technology person will be as important as your creative person," predicts Mark Kvamme, a ...

With email still down at the office for a day and a half, it's been a rough end to the week. But the subsequent time once spent faithfully maintaining Inbox Zero was rerouted to focus on cranking out a couple blog posts this week: iPhone Helps Turn Marketers into Problem-Solvers "Up until now, the excitement over mobile marketing had been trying to deliver relevant ads to various handsets. But the ...

Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: "Nike continues to blow me away with its whole-hearted dive into meaningful marketing. ...

So we've been talking a lot lately at the Lab about the close relationship of web design and marketing. Throughout our discussions, I have been trying to formulate a thoughtful and articulate blog post on this topic. But then I stumbled across this video, thanks to Adverblog, by The Poetic Prophet (AKA The SEO Rapper). In this video he raps about "how web standards and proper design can ...

The State Theater hosted yesterday's first ever BlogPotomac, and judging by the feedback from the sold-out crowd, it will be the first of many of more to come. Sponsored by Livingston Communications, Viget Labs, and WordBiz.com, Inc., BlogPotomac brought together a great lineup of speakers to talk about some of the latest trends in social media marketing. But without question, Frank Gruber's simple but entertaining lunchtime chat about social ...

Not able to attend BlogPotomac? Not to worry - we've got all the live video goodness of the event you can handle. Sponsored by Livingston Communications, Viget Labs, and WordBiz.com, Inc., BlogPotomac is this year's premiere social media marketing event for the greater Washington DC area. There are some great speakers lined up for today, including Frank Gruber, Maggie Fox and KD Paine. The video feed is being ...

William J. McEwen and Rob Kroenert make the case for brands to think about how they use digital tools to build relationships with customers as the key differentiator between their brand and the competition. It's crucial for a bank to have a Web site. It's also crucial for a bank to have ATMs, checking accounts, and computers that keep accurate records. But every bank can claim to meet these ...

Great event last night at Busboys & Poets with Personality Not Included author Rohit Bhargava doing a live show with the one and only Jonny Goldstein of jonnyspartay.com. If you haven't read the book yet, I highly recommend checking it out. I posted an interview with Rohit a few weeks ago during the book launch. He focuses on why companies can no longer exist as the faceless, soul-less ...

I posted this last night on the Viget Engage blog: It’s easy to spot the advertising and marketing today done by companies who simply don’t care about delivering valuable marketing to their customers – companies too content with interrupting them with annoying, trivial messaging. Some, however, are beginning to see the light. There may be several names for it, but no matter what you call it, there is no doub that ...