Socialmediaworx

Culture is shaped and influenced by those who create. Who submit a product into the world for consideration. More ad agencies seem to be realizing that they need "to get out of their chrome towers, mingle with the people and soak up the culture." The New York Times highlights several agencies that are branching out with their own products: Bartle Bogle Hegarty's Zag division launched the fashion blog Mrs. O Brooklyn ...

The South West Creative Growers Association - "the agricultural union of creative growers in the South West region of the UK" launched a simply fantastic video to promote the region's creative work. "Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England. The South West produces some of the UK's finest creative work (animation, web design, design, fashion, architecture....) Now you ...

It's Friday before Christmas, and the Viget crew just celebrated an awesome 2008 last night for our holiday party. And while it was a sweet way to congratulate everyone here at the Lab for their hard work, we thanked our friends and clients with this fun little holiday site VigeTurf, complete with plenty of Easter Eggs for everyone to enjoy. There have been lots of great agency holiday work ...

We're nearing the end of 2008, and that means it's time for looking at the best of the year, as well as making predictions for 2009. Peter Kim tapped 14 industry leaders to create this outstanding list of big ideas and predictions for what to expect in 2009: "Although it is now cheaper to launch an initiative leveraging Web 2.0 technology - it requires qualified and passionate people to make ...

It's no secret that banner advertising is in a world of hurt right now. The curent trends in ad placement have led to banner blindness, and the click through rates continue to plummet along with the sinking economy. While I think we're going to see more growth in the use of widgets and applications (despite some recent reports), I agree with Noah that we also need to consider more ...

Image by Getty Images via Daylife The cult of celebrity is killing our culture. Roger Ebert perfectly captures something I have been frustrated with for a long time: The AP, long considered obligatory to the task of running a North American newspaper, has been hit with some cancellations lately, and no doubt has been informed what its customers want: Affairs, divorces, addiction, disease, success, failure, death watches, tirades, arrests, hissy fits, ...

I have never felt comfortable with many of the defintions of the term, social media. Typically, I have used the simple statement that social media is people having conversations online. But I like how Mike Arauz has elevated the understanding of social media to not just account for those conversations, but the actual media content and channels around which the conversations are taking place: Rather than a wholly new medium of ...

Somewhat similar to the Middle School Marketing sessions we have been hosting at Viget Labs, PSFK has been running a great series called Good Ideas Salons for 2009. Since I wasn't able to attend this morning's session, thankfully they have posted a video of the discussion on good ideas in Digital. The Salon focused on, "Exploring new ways in which individuals and brands are storing, sharing, and archiving their online ...

I'm noticing a distinct trend over the last few months in the production type of videos being created. Everyone from Ford to Motrin and even the Girl Effect campaign all have created short videos in a very similar style. It's an approach I happen to like, and I think its very well-suited for an online strategy: Short and to the point - easy to consume during the work-day. Compelling visual storytelling Built ...