Agencies Need the Tech with the Creative
While the conversation about tomorrow’s digital agency will look like (Agency pick-a-number-dot-oh), Mark Kvamme reaffirmed that the creative coming out of their shop needs to at least be equal to the quality of their technical chops. Speaking at the 4A’s Digital Conference, Kvamme said:
“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms… While the ad world has focused on the reach and frequency of messages, Kvamme believes digital media overload is placing a premium on interactions. In the near future, advertisers will go from valuing whether their messages show up in front of people to enticing some sort of engagement, he said.
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