Socialmediaworx

Money quote from AdWeek:

“By 2012, we anticipate one out of every $4 spent on advertising and marketing will be earmarked for alternative media,” PQ Media president and CEO Patrick Quinn said. “Technological advances have led to critical changes in consumer behaviors and media-usage patterns, which have pushed the advertising and marketing ecosystems into a seminal period of transition. Driven by these market forces, brand marketers are seeking new strategies to connect with consumers through engaging means in captive locations while at the same time providing proof-of-performance metrics. This confluence of trends is fueling the migration of dollars to alternative media.”