Oct 14, 2008
Apple Markets its New MacBook Series with Great Video Storytelling
Not unlike Nike Labs’ earlier work during the Olympics to describe the innovative research and product design behind their new suite of shoes and performance gear, Apple sat down with their design gurus to talk about what makes new MacBooks so special.
Listening to Jony Ives and Dan Riccio explain the design and manufacturing process is fascinating, and leads to a greater appreciation for the innovation that is at the heart of the Apple brand.
(I’ve embedded the YouTube clip, but watching the video on the Apple site is a better viewing experience.)
3 Comments, Comment or Ping
Justin Thorp
Sweet video… thanks for sharing!
Oct 15th, 2008
Ryan Moede
@Justin – Ives is pretty much the man!
Oct 15th, 2008
Used Macbooks
I liked the video as well.This clearly explains the views of apple has also explains the features of the newest apple product.
Oct 17th, 2009
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