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Apple Markets its New MacBook Series with Great Video Storytelling

Not unlike Nike Labs’ earlier work during the Olympics to describe the innovative research and product design behind their new suite of shoes and performance gear, Apple sat down with their design gurus to talk about what makes new MacBooks so special.

Listening to Jony Ives and Dan Riccio explain the design and manufacturing process is fascinating, and leads to a greater appreciation for the innovation that is at the heart of the Apple brand.

(I’ve embedded the YouTube clip, but watching the video on the Apple site is a better viewing experience.)

Via Daring Fireball

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.