Socialmediaworx

Brian Solis wrote a lengthy and insightful guest-post on TechCrunch about the top PR secrets for startups. Here’s the cliff notes version:

“There’s no question, you have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach your customers. It’s not an overnight process and it’s not something to “be gamed.” It’s a process of investing in, building and leveraging relationships now and in the long term. And yes, if you do things right, bloggers, reporters, and analysts will want to talk to you about your company and vision along the way.

• Understand You’re Not the Only Story in Town
• Pick the Right Person or Team to Lead PR
• Participation is Marketing
• Identify The Target Audience For Every Step Of Your Growth
• Don’t Launch on Mondays
• No Two Bloggers or Journalists are Created Equal
• Measure Success, Not Traffic
• Customize the News For Each Influencer to Make His Or Her Job Easier
• Get a Spokesperson
• Your Company Blog is More Powerful Than You May Think
• Blogger Relations Extends from the “A-List” to the Magic Middle
• Follow the Conversations and Join In