Socialmediaworx

I just saw a special advance screening of the film Call + Response the other evening, and was blown away by the powerful and inspiring “rockumentary” about modern day slavery. With powerful footage of children and women forced into slavery for prostitution, labor or war, the film blends musical performances from Imogen Heap, Moby, Talib Kwali, Natasha Bedingfield and others, with thoughtful and moving interviews from people working to raise awareness about the issue.

Created by Justin DIllon, the film is a cutting-edge model of “open source activism,” with the goal of ending slavery once and for all. Qui Diaz has an excellent analysis of the social media marketing taking place to promote the film and address the slavery crisis. Additionally, the film’s site explains:

There is a sea of change happening in human rights activism. The world’s issues cannot be solved alone by governments and non-profits, but require community-based participation. As a feature film, CALL+RESPONSE has the unique position of being not only a ground-breaking genre-bending film, but due to the fact that this project was funded completely through donations, it operates as a powerful movement with 100% of profits going to fund global field projects on the front lines of this issue.

There are 27 million people kept captive in slavery today. Go see Call + Response when it hits theaters and decide for yourself how you will address their cry for help.