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Embedded Journalism

We embed video clips, photos and widgets all over the web.

But what about pure text?

Does copy deserve something more than a simple copy-paste?

That’s the question Anil Dash is asking:

But we’ve only been using this stuff for the most complicated parts of the web, like rich media. What about text?…But there seems to me to be something really interesting, some kind of potential, to including our posts (or parts of our posts) in other blogs that way, and while I’m no great coder, making the Movable Type templates to do this took about five minutes. I’m hoping something even more interesting comes from the world of compound objects or compound embeds, with a text post containing a video clip or image, and then being included on another page.

So: Has someone done this before? I’ve made blog templates that output widgets before, but what if we assume every blog post is a widget? How could we address the security issues? What does it mean that the included text and content can be updated remotely? What purpose does this serve, or is it just a really complicated way of copying and pasting text?

Ultimately, I’m not convinced that we need anything more than the tried-and-true method a simple copy-paste. But it’s good that he’s asking these questions, because we are learning each day that the content with the best distribution wins.

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