Socialmediaworx

allelujah! ESPN has heard my prayers, and they have answered them. ESPN recently launched it’s new web series, “Mayne Street,” with Kenny Mayne.

Each episode so far is under five minutes – perfect for lunch-time enjoyment at the office – and features a sardonic Mayne more or less going behind the scenes at SportsCenter. AdAge reports:

Between “SportsCenter” clips, web-only shows devoted to mixed martial arts and more, ESPN.com averages between 120 million and 130 million video views per month. It streams a handful of original series — “The Rookie,” which chronicles Michael Beasley’s inaugural NBA season, and the weekly college-football travelogue “Road Trip” — as well as unaired content from news programming such as “E:60″ and “Outside the Lines.” Yet when it comes to original scripted web fare, the venerable ESPN.com has been beaten to the punch by any number of media upstarts.

The ESPN Video web site is fairly well-done, allowing viewers to comment and rate each web episode, as well as embed online. Although, the site could use a redesign. I’d rather see a cleaner user interface more similar to Hulu.com or even MTVMusic.com (essentially a Hulu-knockoff).