Friday Wrap-up: Word of Mouth and the iPhone
With email still down at the office for a day and a half, it’s been a rough end to the week. But the subsequent time once spent faithfully maintaining Inbox Zero was rerouted to focus on cranking out a couple blog posts this week:
iPhone Helps Turn Marketers into Problem-Solvers
“Up until now, the excitement over mobile marketing had been trying to deliver relevant ads to various handsets. But the iPhone offers up a more relevant and useful platform for brands to develop applications that provide a real value for their users…”
The Word of Mouth Manual
“Perhaps the most important idea in the book is Balter’s argument for brands to learn how to appropriately participate in conversations with customers and strengthen their word of mouth appeal…”
No Comments, Comment or Ping
Reply to “Friday Wrap-up: Word of Mouth and the iPhone”