Mar 21, 2008
GM Tips the Digital Marketing Scales
In what will be one of the year’s biggest moves into the digital marketing space, GM announced that they will commit $1.5 billion over the next three years to “gaming, search, mobile and a broad array of interactive applications.” As the country’s third largest advertiser, this is a huge push towards brands focusing on the convergence of product and marketing, and developing new digital tools for engagement. I’m looking forward to seeing what kind of social media initiatives come out of GM’s new endeavor.
[Update]
Six Pixels of Separation has more analysis of GM’s move saying that, “It was the Digital Marketing shot heard around the world today.”
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