Apr 30, 2008
Interview with Michael Tchao of Nike+
Loic Le Meur has a great interview posted with the head of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social media to support their customers. And with their latest launch of Nike Soccer, which focuses on delivering a ‘bootcamp’ training program for soccer players, they are providing another strong tool for facilitating community around the brand. I’ll write more on Nike Soccer shortly, but in the meantime, check out the interview with Michael Tchao below:
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