Sep 10, 2008
Marketers’ Top 10 Wish List for Agencies of the Future
Marketingvox published the results of a survey by Sapient that details what CMOs are looking for from their advertising and marketing agencies. Perhaps most telling, was that “more than a quarter of marketers surveyed said half to all their marketing is done via digital channels, and nearly 40 percent foresee that in 12 months from half to all their marketing will be done via digital channels.”
- Greater knowledge of the digital space
- More use of “pull interactions”
- Leverage virtual communities
- Agency executives who use the technology they are recommending
- Chief Digital Officers make agencies more appealing
- Web 2.0 and social media savvy
- Agencies that understand consumer behavior
- Demonstrate strategic thinking
- Branding and creative capabilities
- Ability to measure success
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