Martin Sexton Gets Social
I wanted to give everyone a quick update about the work we’ve (we = marketing team at Viget Labs … latest blog post) been doing with singer/songwriter Martin Sexton. In support of his upcoming album and fall tour, we’ve been working with his team to help Sexton increase his visibility online. He’s got a super-dedicated fan base, and we wanted to help him better connect with them on a regular basis.
In addition to updating his web site, we refreshed his social media sites and launched a vlog. The sites went live this week, and we’ll be adding a couple more in the next week. Our goal was to make his music and videos easy to distribute, and we’ve got a good lineup of places to interact with Martin:
We’re also working with a new widget service for musicians called Noisetrade, which makes it easy for fans to purchase Martin’s music, share with friends and embed the widget on their own blog. I’m particularly interested in the Noisetrade platform, and will be sure to follow up with a later post about it’s performance.
Up next is to continue building out his presence on more music sites in the coming weeks and provide analysis on measuring engagement across these sites, but in the meantime, I’ve been really pleased with the fans’ feedback. And if you haven’t checked out his latest album, Solo, it’s definitely worth a listen!
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