Socialmediaworx

Good morning, folks. I’m getting the week started with a few choice reads for the day:

Ordering Pizza Hut From Your Facebook Page? It’s on the Way
A number of fast-food chains are reaching across the digital divide to get young consumers to order via Facebook or their iPhones. And they’re building valuable databases of their customers in the process.

What Next for Database of 3 Million Barack Fans?
The numbers border on unbelievable: Nearly three-quarters of a billion dollars in donations and some 3 million people who opted in to become agents of change. During his two-year election campaign, Barack Obama and his marketing machine achieved unprecedented success in their use of direct/database marketing for a politician. Steve Cone, chief marketing officer of Epsilon, said Mr. Obama’s is the biggest non-evangelical database of active donors he has ever seen.

Abandoned Blogs
According to the Technorati 2008 State of the Blogosphere, of the 133 million blogs the site tracks only 7.4 million have been updated in the last 120 days. (For those that don’t feel like doing the math, that’s 125.6 million abandoned or at least unloved blogs.)

MGM’s Full Length Movies Coming to YouTube
So much for the idea that YouTube and Hulu aren’t direct competitors. NYTimes reports that Metro-Goldwyn-Mayer Studios will start posting full length movies from its catalog on the popular video sharing service. The partnership will be announced today, and viewers will immediately be able to watch shows such as “American Gladiators,” full-length movies like “Bulletproof Monk” and “The Magnificent Seven,” as well as clips from popular movies like “Legally Blonde.” MGM’s movies and shows will be free to watch with the only hassle being some ads which will be running alongside the videos. While these movies and shows are hardly the latest blockbusters, it’s an important step forward for YouTube, which obviously wants to shrug the reputation of the place to find short, odd, and poorly filmed user generated videos (although there’s nothing wrong with that), and start offering full length features.