Socialmediaworx

It’s Monday, and I’m warming up the morning by serving up some fresh coffee and choice links to get the week started. Here are a few interesting items I’ve come across during my morning read:

Small Brands Teach Big Lessons
“…They found the more they listened and engaged with their customers — each spends hours each week personally responding to e-mail messages and even don bacon costumes on the road to hand out samples — the more sales they made, the more buzz they generated.”

10 Pieces of Content That Define Today’s Marketing Reality
From Seth Godin to Brian Solis and the Cluetrain Manifesto, Nick Fell catalogs 10 definite ideas for today’s marketing reality.

What Went Into the Updated Pepsi Logo
As much as $1 million or more?

As the Lines Blur, Digital Agencies are Taking the Lead
“Late last year, Forrester completed a study of several interactive agencies. The report’s author, Brian Haven, argued that interactive shops are closer to the consumer, in a better place to mine the rich insights and data available via the web, and in the right place at the right time to capture consumer behavior changes. Because of those things, interactive shops are poised to be the “foundation for all marketing efforts within the next five to 10 years,” he wrote.”

Welcome to the Social World – Shiv SinghWelcome to the Social World