Nike’s Branded Storytelling Showcases Innovation
Ed Cotton has an insightful take on one of Nike’s marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks:
“It’s a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs nothing. Although, these videos currently follow a pretty straight formula, it’s like that we will see a lot more creativity being introduced into this area in the future.
It’s same to assume that in the near future, these brand stories will have as much creative importance as advertising does today. Whether advertising agencies will step up to take on this role, remains to be seen. If they don’t PR companies and in-house creative departments will take this over.”
Via AdPulp
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