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The powerful film Call + Response opens in select markets across the country this week, and I’ll be attending Thursday night’s premiere here in DC. I’ve written about the film before, but it bears repeating just how important this film is and how much the world needs to hear it’s message.

Created by Justin Dillon, the film brings together artists, politicians and entertainers to address the travesty that is the world’s blind eye towards modern day slavery. Dillon sent out an email to fans of the film today that I found inspiring:

A lot of people asked me recently about Open Source Activism.  What is it?  To me, it’s people getting together on an issue that they care about and doing something about it.  Everyone adds their own code, their own passion, their own talents. This weekend, your community gets to plunge into this movement by taking one small step - seeing a film. See what else people are doing at www.opensourceactivism.com

Last night, one of the C+R staff members pulled me aside and told me that we have received close to two thousand “bring this to my city” emails in the past couple weeks.  This is amazing!  Here is the deal:  We don’t have the money to buy traditional advertising. Even if we did, I’m not sure it would work at first. This is all about word of mouth.  We HAVE to succeed in these initial markets for the movement tol have the momentum to launch into virtually every city. Just like the beginning of any justice movement, this will succeed neighbor to neighbor,  city by city, state by state.  If Call+Response isn’t coming to your city this weekend, will you do me a favor?  Send a quick note to people who could buy tickets in a city in which we are releasing.  This is the only way we can make it to more theaters next week.