Great event last night at Busboys & Poets with Personality Not Included author Rohit Bhargava doing a live show with the one and only Jonny Goldstein of jonnyspartay.com. If you haven’t read the book yet, I highly recommend checking it out. I posted an interview with Rohit a few weeks ago during the book launch. He focuses on why companies can no longer exist as the faceless, soul-less corporation – today’s social media era simply wont’ allow it. As if any further evidence were needed, Starbucks is a living case study today of a company that once had a remarkable personality, then lost it, and is now doing all that it can to get back to their roots to deliver a unique coffee shop experience again.