Jan 17, 2008
Quantifying the Impact of Social Media
Social media is broad, divergent and at times, seemingly impossible to measure.
But that doesn’t stop great people from trying, and nor should it.
Technobabble has posted a great white paper, “Distributed influence: quantifying the impact of social media,” which is a must-read if you haven’t already. I’m still working through it myself, and will post my thoughts on it later.
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