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Report – Social Media Has Transformative Impact

B.L. Ochman posted a good recap at AdAge of an interesting survey conducted by the Avanade group on the impact of social media for companies. The study reports that in a survey of Fortune 500 companies, 41% say that social media “has potential to transform their customer relationships, improve their reputations and increase sales.” Ochman goes on to write:

  • Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
  • Early adopters are reporting improved customer relationships, better corporate reputation and increased sales.
  • Businesses face competitive risks if they fail to embrace the technology going forward in a controlled and strategic manner.

One Comment, Comment or Ping

  1. Hi – thank you for the shout out. I’m happy to discover your blog.
    BL

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