Socialmediaworx

While the global economy is nose-diving it’s way right off the ledge, social media and digital marketers are holding out hope that a savvy digital strategy is in fact best-suited to survive and perhaps even flourish in the economic downturn.

I addressed this topic back in March during the Bear Stearns collapse, but this is clearly a shift in the economy that isn’t going away anytime soon.

So, how do brands and digital marketers adapt for the tanking economy?

“It’s during a recession that a brand should position itself as the leader in its category. It is the best and least expensive time to gain mar­ket share,” said Robb Hecht, digital mar­keting strategist for IMC Strategy Labs. DM News

I’ve compiled a rundown of some of the better posts, resources and ideas I’ve come across on how digital marketers can survive the recession:

Harvard Business Review - “Marketing Your Way Through a Recession”

Marketing Charts - Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital

PR Squared - Will Social Media Help PR Weather the Storm?

Jeremiah Owyang - Four Social Media Questions You Must Answer During an Economic Downturn

Chris Brogan - 25 Ways Social Media Prepares You for the Downturn

Kyle Lacy - Is Digital Marketing Recession Proof?

Convince and Convert - 5 Reasons Why Digital Marketing will Thrive in the Recession

Influxinsights - Welcome to the New Normality, 10 Potential Manifestations

What else should be added to the list? Have you come across other thoughts and resources?