Resources for Using Digital Marketing to Survive in the Recession
While the global economy is nose-diving it’s way right off the ledge, social media and digital marketers are holding out hope that a savvy digital strategy is in fact best-suited to survive and perhaps even flourish in the economic downturn.
I addressed this topic back in March during the Bear Stearns collapse, but this is clearly a shift in the economy that isn’t going away anytime soon.
So, how do brands and digital marketers adapt for the tanking economy?
“It’s during a recession that a brand should position itself as the leader in its category. It is the best and least expensive time to gain market share,” said Robb Hecht, digital marketing strategist for IMC Strategy Labs. DM News
I’ve compiled a rundown of some of the better posts, resources and ideas I’ve come across on how digital marketers can survive the recession:
Harvard Business Review – “Marketing Your Way Through a Recession”
Marketing Charts – Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
PR Squared – Will Social Media Help PR Weather the Storm?
Jeremiah Owyang – Four Social Media Questions You Must Answer During an Economic Downturn
Chris Brogan – 25 Ways Social Media Prepares You for the Downturn
Kyle Lacy – Is Digital Marketing Recession Proof?
Convince and Convert – 5 Reasons Why Digital Marketing will Thrive in the Recession
Influxinsights – Welcome to the New Normality, 10 Potential Manifestations
What else should be added to the list? Have you come across other thoughts and resources?
5 Comments, Comment or Ping
Kyle Lacy
Thanks for the link!
Great post too!
Oct 7th, 2008
ryanmoede
@Kyle Lacy: Thanks – hopefully folks will find this helpful!
Oct 7th, 2008
J. D. Ebberly
I appreciate this article! Thanks for all the resource links! I have subscribed to your fine blog and have also added this first-class article to my Del.icio.us bookmarks! Keep up all your excellent work!
Oct 7th, 2008
ryanmoede
@J.D.Ebberly – Thanks for your kind words!
Oct 8th, 2008
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