Social Ad Summit: Branded Experiences on Social Networks
Sometimes there are just too many incredible events in one week to attend them all. While most of my time was consumed by the Web 2.0 Expo (you can check out my review of the conference), I would have liked to make it to the Social Ad Summit earlier in the week. In particular, I wish I could have sat in on the Branded Experiences on Social Networks session, moderated by Ian Schafer from Deep Focus, and included Don Steele (MTV), Deborah Korb (JP Morgan Chase) and Scott Monty (Ford):
Large brands spend billions of dollars every year on advertising. More and more brands are migrating their ad dollars online, following their target audiences from print to digital. A few of those large brands talk about how much they are allocating to social networks. Find out what has worked and what hasn’t as well as the hurdles for brands getting on social networks.
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