Apr 22, 2008
Social Marketing for Nike’s Jordan Brand
Podtech has a great interview with Emmanuel Brown. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs. Brown also hints at Nike’s future plans for focusing on delivering the Jordan brand through mobile devices.
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