Social Media for the Christian College Campus
This last week was a busy one at the Council. We hosted nearly 150 college presidents here in DC from all over the world to talk about the critical issues their campuses are facing.
I had an opportunity to lead a panel discussion on using social media to recruit students and strengthen campus community. One of the distinctives of a private college is the emphasis on community – among students and between students and faculty. This factor uniquely positions Christian institutions to take advantage of social media. It only makes sense for a campus that values relationship-building to provide a tool-set that strengthens these relationships online.
Overall, I was pleased with the conversations that took place in our breakout session. The presidents quickly saw the relevancy of social media for their own institutions, and were asking the right kind of questions to either implement or further their online efforts.
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