Dec 15, 2008
Social Media Predictions for 2009
We’re nearing the end of 2008, and that means it’s time for looking at the best of the year, as well as making predictions for 2009.
Peter Kim tapped 14 industry leaders to create this outstanding list of big ideas and predictions for what to expect in 2009:
- “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
- “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava
- “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw
- “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan
- “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren
- “There’s a lot of fixing that needs to be done.” – Jason Falls
- “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley
- “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe
- “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li
- “After a pre-qualifying wrestling match…” – Ben McConnell
- “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty
- “The recession will force revenue results out of social technologies.” – Jeremiah Owyang
- “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
- “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino
The full report is available here.
What would you add to the list for social media in 2009?





4 Comments, Comment or Ping
Josh
Great post Ryan. Really liked Owyang and Brogan’s quotes.
Dec 16th, 2008
Ryan Moede
Integration will be the name of the game this next year. And oh yeah – Twitter is going to get bought.
Dec 17th, 2008
Nimesh Shah
Hi Ryan,
I finished reading Peter compilation of predictions on social media.
In fact, that prompted me to pen down my very own 10 predictions on social media
http://windchimesindia.wordpress.com/2008/12/21/predictions2009/
Do read them and let me know what you think about it
Nimesh
Dec 22nd, 2008
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