Sep 24, 2008
Social Media: What’s the ‘Big Idea’?
“[Brands] are not there yet. They are on the cusp. They have the technology and know-how — it’s not for lack of trying or creativity,” said Rick Webb, co-founder and COO of The Barbarian Group.
As part of their continuing coverage of Advertising Week 2008, AdWeek has brief, but insightful recap of the first Facebook Spark Series discussions. Money quotes:
- “The definition of a big idea, said Rei Inamoto, co-chief creative officer of AKQA, differs on the medium. “It’s what you do [rather] than what you say that becomes the idea,” he said.”
- “Advertisers have been putting up brand pages on Facebook, but this is a “complete misuse” of the space, according to Richard Ting, vp and ecd, mobile and emerging platforms group at R/GA. He likened that to a billboard set up on the side of a street. What are missing are the elements of utility and entertainment all at once, he said.”
No Comments, Comment or Ping
Reply to “Social Media: What’s the ‘Big Idea’?”