Social Media Works for Small Business
Small businesses are primed for social media.
An article in this week’s Wall Street Journal showcases several small entrepreneurs who leveraged the blogosphere to earn the kind of publicity and lead generation they never could have afforded with traditional marketing.
Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don’t have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.
Unshackled from the red-tape that plagues so many larger organizations, the barriers to entry for the small business owner are next to nothing. Instead, whether its through a blog or Twitter or leveraging LinkedIn, small businesses can easily implement low-cost and efficient social media tools to generate leads, maintain customer relationships and strengthen search results for their web site.
2 Comments, Comment or Ping
Reply to “Social Media Works for Small Business”