Socialmediaworx

Further thoughts on designing micro interactions:

Building a brand in our intertwined world can be a difficult feat. However, just throwing some social interactions on your web site is not enough. You have to think about how the interactions will resonate within your company. More than ever, companies need evangelists. These people are the ones that give your brand that sparkling personality. The face and personality of the brand does not need to rest on the head of the CEO. Look at Starbucks, the face of their brand is every barista that works in every Starbucks across the country. They are the company’s evangelists. They are the people behind the brand.

The brand is now an ecosystem, made up of the micro interactions between every person in your company and every message your company sends out to the public.

Via Digital Design Blog