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Leveraging social media to make great ideas happen

The Girl Effect

Still getting caught up on blogging after some traveling the last few weeks, including a stop in Chicago for my first trip to AdTech, but I wanted to share a cool project that just caught my eye.

Eric Green of Grow Interactive has a good interview with Marktd about their work with The Girl Effect, a movement led by the Nike Foundation to help give hope to girls living in poverty around the world.

We spend the bulk of our time creating channels to promote brands and their goods, so when an opportunity comes up to create change for the benefit of others, we welcome the challenge.

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