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Leveraging social media to make great ideas happen

The Girl Effect

Still getting caught up on blogging after some traveling the last few weeks, including a stop in Chicago for my first trip to AdTech, but I wanted to share a cool project that just caught my eye.

Eric Green of Grow Interactive has a good interview with Marktd about their work with The Girl Effect, a movement led by the Nike Foundation to help give hope to girls living in poverty around the world.

We spend the bulk of our time creating channels to promote brands and their goods, so when an opportunity comes up to create change for the benefit of others, we welcome the challenge.

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Snapshots from my life.

  • @kmskala Good times over drinks and bocce ball
  • Nothing but pure argyle for this here chap's office wall
  • Kinda love that my hotel named their conference rooms after various fonts
  • Unboxing my new Nikes!
  • The fireworks show seemed to be more smoke than anything else #fb