Tiger Woods Walks on Water – He’s Just That Good
When Penn State University film student Bryan Levi – aka YouTube user Levinator25 – posted a video clip last year to YouTube of the video game version of Tiger Woods walking on water and holing his shot from the hazard. Clearly, a glitch in the game.
Well, EA Sports is back, with a response to Levi’s video clip:
Covering this exchange between Levi and EA Sports, AdAge writes:
Steve Rubel, author of the Micropersuasion blog, called it “brilliant marketing,” while gaming site Kotaku associate editor Adam Barenblat wrote he was speechless over what “might be one of the greatest and most controversial EA Sports viral-marketing videos ever.”
It’s a bold move, but kudos to EA Sports for having the courage to have fun and see an opportunity to display a little personality. And even though Joseph Jaffe questions that it did in fact take EA Sports 11 months to pull this spot together, it’s the kind of creative marketing we’ll see more of as dialogue between brands and consumers continues to grow.
One Comment, Comment or Ping
clo*bee
That is hilarious. And I really don’t like sports or video games. Ha!
Sep 3rd, 2008
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