Tuesday Linkage
The interwebs are tossing up some choice links this Tuesday:
Church and State - The role of religion in modern consumer culture
In ad and media circles, where “irreverent” is a common term of praise, it’s easy to forget a simple fact: Many Americans are decidedly reverent. Amid all that’s new in the Internet era, age-old religious belief still plays a significant role in people’s lives, often influencing their relationship with the consumer culture they inhabit. For marketers who pay minute attention to other aspects of people’s behavior, it would be a blunder, if not a sin, to overlook this large factor in American life.
Marketing And The Economy; Why America Needs Obama And Coca-Cola
The task for marketers therefore is to explore more efficient ways to connect and listen to their consumers in order to reduce costs, while still maintaining a presence in the marketplace and connection to their consumers. It’s possible that this economy will force marketers to innovate, and finally begin the shift of massive, high-waste, traditional media budgets into more engaging, measurable interactive marketing initiatives.
The Economist Sums up the Financial Crisis
If you feel at a loss for words to describe the now global financial cover, this spoof cover floating around the internet for September’s Economist says it all…





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