Sep 29, 2008
Twenty Reasons to Blog
BuzzGain posted a good list of twenty reasons to blog, along with measurement points for each listing. The list is good enough that I wanted to share it with you here, but for the metrics listing, you’ll need to check out the full post over at BuzzGain:
- Be a thought leader: E.g. Charlene Li.
- Generate more leads: E.g.HubSpot
- Generate awareness in the market of your products / services / your personal brand: E.g. Chris Brogan
- Get to know other thought leaders in the space: E.g.Don Dodge
- Humanize your company or Give a personal face to your corporation:Lionel Menchaca
- Get to network with other like-minded individuals: E.g. Paul Dunay
- Communicate frequently to your audience - (customers, partners, employees, recruits, etc.): E.g. GM Fast lane
- Generate a source of income from your writing: E.g. Darren Rowse
- Obtain feedback from your audience (readers, customers etc.) on new products / services: E.g.Guy Kawasaki
- Make sure you appear blog appears for specific terms on organic search (Search Engine Optimization): E.g. Aaron Wall
- Find and share new information / content with your audience: E.g. Scobleizer
- Give an avenue to your creative writing (hidden
talent: E.g. Dooce - Be recognized as a source of breaking and exclusive news and information: E.g.TechCrunch
- Keep in touch with friends, family and acquaintances: E.g.Balancing Motherhood blog)
- Win awards / recognition for your writing : E.g.Mashable
- Make sure you let your customers and partners know what’s going on in a quicker fashion than press releases: E.g. Jonathan Schwartz
- ) Increase engagement with your readers: E.g. A VC (Fred Wilson)
- To get your point of view on topical trends, out to your audience: E.g. Mathew Ingram
- To encourage ideas, conversation and dialog: E.g. Paul Graham
- To offer an alternative source of information for niche topics that get ignored by main stream media: E.g. Shai Agassi
Anything else that should be added to the list? Anything you disagree with?
For any company reading this list and inspired to jump into the blogging world, they should be sure to also read B.L. Ochman’s insightful list of the top 10 reasons why you should not blog.
So, is a blog right for you? Perhaps, but hopefully now you have a clearer picture of the pros and cons of blogging.
4 Comments, Comment or Ping
Mukund Mohan
Thanks Ryan. I got another input via email:
21: Help resolve customer service and support issues. E.g: Adobe
I am looking for some metrics, would love your input.
Do you know any other companies that use their blog for customer service?
Sep 29th, 2008
ryanmoede
@Mukund - that’s a good one to add. Another company that has used blogging (plus other social media tools) for customer service is Timbuk2. http://www.viget.com/engage/web-20-expo-customer-service-is-the-new-marketing/
Sep 29th, 2008
BL Ochman
wow, great to combine the reasons to blog with my reasons not to.
really gives a good overview.
i will refer to this post on my blog too.
thank you!
BL
Sep 29th, 2008
ryanmoede
@BL_Ochman - Cool! They make for a good combo.
Sep 29th, 2008
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