Socialmediaworx

With Super Tuesday now in the books, NPR has a great piece on role viral marketing is playing in this year’s election:

“The conversations that would define political opinion that used to happen around a dining room table or around a water cooler or over the back fence are still happening, but they’re happening on the Internet,” Rasiej says. “And because of these tools — whether it be YouTube, whether it be a blog post, whether it be just an e-mail message — they are in effect on steroids, and that is changing the nature and the control of politics away from top-down to bottom-up.”

And couple that with the incredible user-generated content like this piece from Black Eyed Peas frontman Will.ia.am, and now we’re talking about democracy on a whole new level.