A lot, quite frankly.
Ian Tait put together this great video about the innovative marketing tactics Radiohead continues to break new ground with.
Basically it’s all about how I don’t like Radiohead, but how, through being interesting and innovative, they’ve made me like the ‘idea’ of Radiohead. Imagine if normal brands could do that. Make you care about products you don’t even like that much. I reckon there’s stuff we can learn from the ‘head.