What Happens to Obama’s Online Communities Now?
Image by comicbase via Flickr
It’s a new day in America, and despite the still-looming economic crisis around the world, there is at least for today, a sense of hope and optimism. Across Twitter, blogs and Facebook pages, I’m seeing that hope be vocalized by thousands and thousands of people who over the last year, passionately rallied around Obama and used their personal online platforms to campaign for change.
And it worked.
In just a few months, a new president will take office in large part because of the millions who actively participated online to make such an election possible.
But now the question – among so many other questions – what is to become of these online communities? Does Obama pull a John Edwards and simply stop posting updates on Twitter? Do the countless groups on Facebook or the niche fundraising services on Obama’s site simply go away?
Hopefully not.
If I were on Obama’s team, I would seriously figuring out how to keep these communities alive by continuing to communicate with them straight from the Oval Office. The problems this country faces have not yet been solved simply by the election, and it is going to take continued cooperation by everyone to work on these issues. Use these communities as the new “base” for the party – asking for their volunteer support, sharing ideas and discussing policy options. The House has done a decent job communicating with constituents -might now the Executive Branch finally have a direct line of communication with the American people?
In an interview with Rachel Maddow, Obama indicated he wants to take the ideas about how to use technology on the campaign trail to the government. This is an amazing opportunity to help restore the American people’s faith in government by providing better transparency and more direct access to our leaders.
If you were in charge of Obama’s online strategy, what would you do?





7 Comments, Comment or Ping
Justin Thorp
Yeah, you really have seen Congress embrace social media for building communities while the Executive Branch has let it alone. Isn’t that a good thing though?
With the “I feel your pain” presidency, haven’t we set this expectation that one man can be in touch with and listen to the problems of 250+ million people? It seems kind of crazy to me.
It’s the reason why I think the founders made the the Legislative Branch the most powerful. Members of the House of Representatives may represent 600,000 (i think). While that’s still large, now you’re talking about a constituency thats actually manageable. Its something where you could voice your concern and actually expect to get some type of answer.
Nov 5th, 2008
Ryan Moede
Thanks for your comments, Justin. More than anything, I’m hopeful that the communications case study from the campaign shows the rest of government the value in participating in these conversations and moves from an adversarial stance online towards more of a partnership with the American people.
Nov 6th, 2008
Alex, aka SocialButterfly
Ryan, thank you for the helpful links and for sharing the video. I echo you in that I also hope it does show more of the value in utilizing these tools. It’ll make many jobs not only easier, but also make work processes more efficient and better engage the public with government. Thanks again!
Nov 6th, 2008
Ryan Moede
@Alex – AdAge just posted an interesting blog entry about what the Digital President might look like: http://adage.com/digitalnext/post.php?article_id=132304
Nov 6th, 2008
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