What Kind of World Do You Want?
Like this fall’s emerging movement Call + Response, led by singer-songwriter Justin Dillon, more artists are cultivating campaigns that blend art, meedia and social networking to address issues like poverty, slavery and injustice.
PSFK writes about What Kind of World Do You Want, a site that raises funds for: Augie’s Quest, Autism Speaks, Fisher House Foundation, Save the Children and Operation Homefront.
Organizations and viewers can upload their own videos (which are linked to the site’s charities) that explain what kind of change they want to see in the world. After viewing these calls to action, site visitors can donate money to the specific charity of their choice. The site was started by musician John Ondrasik, and has raised over $220,405 to date. Although the site could use an easier to use design, the idea is great. The videos give a face to charities in need, which could really help spur donations.
UPDATE – Similarly, YouTube has created their In My Name channel, dedicated to raising awareness around the United Nations Millenium Development Goals.
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