http://www.freerangestudios.com/

Because there are unethical and “bad” people/companies out there; that shouldn’t inhibit “good” people/companies striving for “good” and environmentally and social sustainability.

Perhaps in the short term, the bad would bolster the bad, but I would hope if the majority of companies began operating in the way that Ryan is suggesting, the bad would lose their steam. I mean, I can only speak for myself but while I think the 1938 videos can be funny; I would never work with Fedlman or any of his cronies because I am so turned off by their behavior.

Maybe orgs like now can convert these folks into attaining new lenses for life and consumerism. Maybe not. And if Nau fails, then it’s just another way for me to put some distance between myself and toxic people. Bad might indeed attract bad (to Geoff’s point), but good attracts good. That’s great.

@Geoff – You raise a good question, and while hopefully my post didn’t go too far down the idealist track, I do think the companies that are changing are doing so in part because of customer’s expectations and ability to apply a certain level of pressure. Regardless, I think I think there is something to be said for companies willing to think about creating brand loyalty by focusing on shared values – something that runs far deeper than satisfaction with a product or service.