Why Your Web Site Sucks
Avinash Kaushik - the evangelist for Google Analytics - says one of the main reasons why web sites suck (yes, his word) is because of the hippo - the “highest paid person’s opinion.” In short, his indictment was that while their opinion carried the most weight thanks to their position, inevitably they were also the person least-closest to the customer, and subsequently the most removed from what the customer wants out of your web site.
He advised marketers to create conversations with consumers using a simple, short and free online survey created by Iperceptions.com, an online research firm. The survey asks: Who is coming to your website? Why are they there? How are you doing? What do you need to fix?
The surveys “get customers involved in fixing things,” he said.
2 Comments, Comment or Ping
rich page
HiPPOs drive me crazy. I recently wrote a blog post all about how to influence your HiPPO. Which we all know, can be hard to do! Heres the link:
http://rich-page.com/win-at-web-analytics/win-at-web-analytics-top-7-ways-to-influence-your-hippo/
Hope that helps you all!
Rich Page
May 22nd, 2008
Ryan Moede
Thanks for your input Rich - those are great techniques! I’d imagine the user surveys are among the most helpful as it’s pretty tough to argue against a stack of reviews from your customers.
May 22nd, 2008
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