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Leveraging social media to make great ideas happen

Apprehending the Evolution of Ideas

Amid the transition with getting started at 14Four, I wanted to follow up on two interesting posts recently:

The first is a video clip from a few weeks ago at Social Media Week (via Richard Ting) , but has an excellent lineup of speakers including Gary Vaynerchuck, Ian Schafer, Brian Morrissey and moderated by John Adell.

Social Media Week NY: ‘Making the Brand: Social Media For the Long Haul’ from Panman Productions on Vimeo.

The second piece is from the always insightful W+K London blog, highlighting their recent coverage from the Times of India:

To borrow a quote from a book by another agency a few years ago, who in turn borrowed it from Lao Tzu who wrote it nearly three thousand years ago in his classic, Tao Te Ching: “Evolved individuals know that people who are not intuitive can be dangerous to work with, since they are guided solely by the current appearance of things that are in reality, changing. Evolved individuals seek out others who have intuition and vision – a form of intelligence that comes from cultivating the instincts, observing the direction of change, apprehending the evolution of ideas.”

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